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Thinking recently about how the internet became real life in the food world before anything else. So many early blogs were for recipes and restaurants, then SEO became make or break.

A thing I lament is how few casual sit down brunch places exist in manhattan. Every brunch place needs to optimize for shtick in order to rationalize a $25 stack of pancakes so they can afford rent.

I went to a new 24 hour diner with an awful burger for $18. My partner and I were convinced they stay afloat due to their absurd instagrammable shakes ($17).