Markiplier bypassed the studio system to self-distribute #IronLung after being met with industry skepticism. The gamble paid off with a $17M opening weekend – proving that an #indie creator with a $3M budget can outmaneuver major studio releases. – @thr.com's Ryan Gajewski #indiefilm #indiemovie
hollywoodreporter.comHow Markiplier’s ‘Iron Lung’ Proved the Studios Wrong: “There Is Still a Stigma Against YouTube”The filmmaker and longtime YouTube personality tells The Hollywood Reporter about self-distributing the surprise horror hit after meeting with studio execs who "were 100 percent not about me."
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