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headfallsoff
@headfallsoff.com

every single nintendo direct is written like its advertising the first video game ever made. in this “game of strategy” you can choose to attack with swords [8 second clip of a guy attacking with a sword] or with spells [8 second clip of a guy attacking with a spell]

Maxime
@monogon.bsky.social

They still do, at least Nintendo of America does. If you watch a UK Nintendo Direct you'll see that they just say "game" instead of "the [game] game" like in the US. Which means that they make the narrator record two versions of the same line every time he mentions the name of a Nintendo game.

MarkThePage
@markthepage.bsky.social

Oh my god, this is INSANE. It's so cathartic to hear I'm not the only one bothered by Nintendo (America only?) now calling everything "the ____ game". The Mario Kart 8 GAME??? I thought you were talking about Mario Kart 8 the breakfast cereal! Mario Kart 8 the flamethrower...

eevee
@eev.ee

aiui trademarks in the US act sort of like adjectives, so you'll hear the occasional "doritos corn chips" when any normal person would just say "doritos", because a "dorito" isn't a thing it's a /type/ of thing, i guess? and saying "dorito" is the first baby step towards genericization

eevee
@eev.ee

so my best guess here is something like nintendo feeling a bit spiky about every console being called "a nintendo" for some time and they are leaning hard the other way?? but obviously this is absurd because who is ever going to use "mario kart world" to refer to all video games

Ryan Zhao
@insrtcoins.bsky.social

This is correct. When I worked at NoA, the justification was always something like "customers' purchase entitles them to the game, not the entirety of the IP that it's attached to", so I guess it's a way of distinguishing Luigi's Mansion 3 from all LM3 tie-in paratexts and merchandise.