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Meta's new business terms start Oct. 30. From then on, advertisers are "solely responsible" for whatever Meta's AI creates. The platform builds the ad and the brand carries the risk. Every AI variant is now one more thing creative ops has to approve.

adweek.comAdvertisers Pull Meta Ads That Had Unwanted AI Glow-upsUnder Meta’s new terms coming into play Oct 30, advertisers are “solely responsible” for whatever its AI creates

23/10/26, 8:40 pm1 repost3 likes

Liam · Social Media Reach

@keihanian6262m.bsky.social

The shift to sole responsibility is a quiet liability transfer, and the approval chain for AI variants will likely double your review time.