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607 apps launched on the Shopify App Store in the last 7 days. 5 are already delisted. In March it was ~130 a week. It hit 900 the first week of May. The flood isn't slowing down. Let's go through what actually shipped.

What categories those 607 apps landed? Analytics 43 SEO 33 Chat 29 Product content 24 Discounts 19 Upsell and cross-sell 17 Workflow automation 15 3D/AR/VR 15 Invoices 15 The crowding is where AI does the work. 117 apps have AI in the name or subtitle.

Of the 607 new apps, only 17 have a single review. Just 4 cracked more than one: AI SEO Assistant - 3 FAQuly - 2 Impulsafy Email Guard - 2 Bundles, Upsell, BOGO, Volume - 2 590 sit at zero. Your back catalog of reviews is the hardest thing here for a newcomer to copy.

So why is it so hard? The review pool isn't growing. About 6,000 reviews get published across the entire App Store each week, and that's been flat since March. Last 7 days: 5,749. Week before: 6,230. App supply went up 4-6x. Merchant willingness to leave a review didn't move.

While 607 apps launched this week, the Built for Shopify badge stayed hard to earn. 29 apps got the BFS badge in the last 7 days. 6 lost the badge. Only 6.8% of all 21,500 live apps have BFS. This makes it the clearest signal a merchant can trust.

And the part that hits your budget. More apps, more bidders. I've already seen our CPI climb around 20% in the last 30 days. Too early to attribute it cleanly, but the direction tracks. One subtitle is a brutal place to fight for conversion.