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15/ The more alternatives there are to your market and institutions, the more money there is to be made and the longer firms have to come up with clandestine methods of transacting commerce, or complex corporate structures that mask what they're doing, the less effective this kind of threat becomes.
16/ An alternative then is to try and outsource the problem to the countries where these firms are located through regime level secondary sanctions. You basically announce that if a country continues to allow certain kinds of business with an entity you've sanctioned, you'll hit them too.
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17/ An example of this is the Trump administration's threat to impose tariffs on countries buying oil from Venezuela. www.whitehouse.gov/presidential...