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Here’s a great example of the “Evolut” strategy—in a slightly modified form: Booking.com, the world’s largest travel agency, isn’t trying to improve its service offerings here and there with AI tools; instead, it’s relying on AI-native “satellite companies” by investing in relevant startups.

We can assume that if this proves successful—that is, if one of the startups really takes off—this AI-native offering will be integrated into Booking.

In this way, the core learns from the periphery and can be gradually “further developed”: a rigid IT architecture is transformed into a dynamic AI infrastructure. www.linkedin.com/posts/glennf...