Real-time bidding, which powers nearly every ad you see online, might be the most privacy-invasive surveillance system that you’ve never heard of. Learn how it works and how to protect yourself.
eff.orgOnline Behavioral Ads Fuel the Surveillance Industry—Here’s HowEach time you see a targeted ad, your personal information is exposed to thousands of advertisers and data brokers through a process called “real-time bidding” (RTB). This process does more than deliv...
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