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College students would need to be paid $59 (on average) to deactivate TikTok for a month, but would *pay* $28 for it to be deactivated for them and their social circles for the same amount of time.

11/2/26, 6:00 pm0 reposts4 likes

Alessandro

@poli.sisti.ca

11 Feb

Super interesting. Where did you find this figure, Deena?

Deena Mousa

@deenamousa.com

11 Feb

From this paper! - www.nber.org/papers/w31771

nber.orgWhen Product Markets Become Collective Traps: The Case of Social MediaFounded in 1920, the NBER is a private, non-profit, non-partisan organization dedicated to conducting economic research and to disseminating research findings among academics, public policy makers, an...