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Some things I did not understand until I was part of the publishing industry: - Awards ≠ sales - Critical acclaim ≠ sales - Almost all authors you see in a bookstore have another source of income, usually large enough to pay the bills - You do not have to publish to be a writer

If I may add as another publishing industry professional: most of the time small presses will treat a book with 10 times more care than any of the big 5.