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this was long and a bit rambling, but lots of food for thought. the Internet Archive has a sort of "slow support" approach where it takes a while to respond, but are then pretty responsive. you can call on the phone and talk to a person!

I was pretty impressed with the Stripe support culture when I worked there (several years ago). they had engineers train and participate in support during on-boarding, support requests tended to take priority, etc. this was all "merchant support" of course (Stripe is B2B), not end-users

and of course can't speak to merchant *experience* in aggregation. I do vaguely remember BBB having bad reviews; I think many folks are skeptical of BBB but I don't know where the truth lies on that