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the most beneficial effect of many boycotts is on yourself 'but that won't hurt company x' is often irrelevant I'm taking back some agency I'm aligning my actions with my beliefs I feel better for it that's good enough in fact, imo it's better than punishment as a motive

this is a good framing, and it may be the difference between quickly bailing out in disbelief, or keep going long enough for an effect to materialize

and nice touch with 'but that won't hurt company x'