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Most alcohol-alternative buyers also drink alcohol, and nearly half have no goal to cut back. New survey data explores why consumers choose the category and what keeps them from drinking more.

brewbound.comReport: 18% of U.S. Adults Recently Drank Alcohol AlternativesA Dry Atlas report found that 18% of U.S. adults aged 21 and older consumed alcohol alternatives in the past six months. Most buyers also drank alcohol, while price was the leading barrier to greater consumption.

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