Brewbound.com on Mythryl: “FMB dollar sales fell 4.7% year over year in Circana’s latest weekly…”

FMB dollar sales fell 4.7% year over year in Circana’s latest weekly scans. Yet six FMB or malt-based hard seltzer brands among the top 50 beer brand families posted growth. See which brands bucked the category trend.

brewbound.comFMB Category Declines as Six Leading Brands Post Weekly GrowthCircana data for the week ending October 18 showed flavored malt beverage dollar sales down 4.7% year over year, while White Claw, Smirnoff, Cayman Jack, Clubtails, Four Loko and Topo Chico Hard Seltzer recorded dollar-sales growth.

27/10/26, 12:06 pm0 reposts0 likes