Brewbound.com on Mythryl: “Boston Beer says “doing nothing is not an option” for Truly after…”

Boston Beer says “doing nothing is not an option” for Truly after its latest marketing push failed to lift sales. Its plans come as Sun Cruiser grows and Twisted Tea faces continued pressure. Read the full outlook.

brewbound.comBoston Beer Plans Truly Overhaul as Sun Cruiser Growth Offsets Twisted Tea DeclinesBoston Beer is reassessing Truly’s formulation, identity and product mix while investing in Twisted Tea and expanding Sun Cruiser, which posted 60% quarterly sales growth in tracked off-premise channels. The company expects Sun Cruiser’s double-digit gains to continue through 2027 but anticipates…

26/10/26, 4:31 pm0 reposts0 likes

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