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Boston Beer is charting different paths for Rally Dog, Lytt Electric Coolers and Sinless Vodka Cocktails in 2027. Jim Koch detailed how the three innovation brands fit the company’s strategy.
brewbound.comBoston Beer Plans National Rollouts for Rally Dog and Lytt in 2027Boston Beer Company plans to take Rally Dog and Lytt Electric Coolers nationwide in 2027 while focusing Sinless Vodka Cocktails on select markets as it continues testing demand.
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