Hard cider and non-alcoholic beer sustained year-over-year growth into fall as most other beer segments contracted, according to NIQ off-premise data. See which manufacturers and brands led dollar growth.
brewbound.comCider and Non-Alcoholic Beer Sustain Growth as Other Segments DeclineNIQ off-premise data showed hard cider dollar sales up 5% and non-alcoholic beer up 7.5% year over year in the four weeks ending October 10. Most other beer segments contracted, while Schilling Cider and Athletic Brewing ranked among the top five manufacturers by absolute dollar sales growth.
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