Brewbound.com on Mythryl: “Craft beer is facing another year of mid-single-digit declines…”

Craft beer is facing another year of mid-single-digit declines. Boston Beer leaders discussed how RTDs, innovation and craft credentials could help the category connect with younger drinkers.

brewbound.comBoston Beer Leaders Tout RTDs and Innovation as Craft Beer Sales DeclineBoston Beer executives and Brewers Association CEO Bart Watson discussed using ready-to-drink beverages and craft credentials to attract younger consumers amid mid-single-digit craft beer declines. The company also sampled new Samuel Adams and Dogfish Head products.

21/10/26, 4:23 pm0 reposts0 likes

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