Post

Jason Cohen
@asmartbear.com

Be biased towards shipping. It's just too common of a story — took a long time to build the "perfect" thing, then people didn't want the thing after all. Months — years — wasted. That said… I also think there's a lot of knee-jerk advice of "just ship it." (1/4)

Jason Cohen
@asmartbear.com

If you ship crap, is that progress? Do you really learn something about PMF or is it just crap? Do you burn your relationships with the alpha-testers who are already going out on a limb for you? So: (2/4)

Jason Cohen
@asmartbear.com

I think if you have potential customers actively engaged, who really do want the pilot and really will be giving you solid feedback, and will become paying customers once it's working, then it's not so bad to proceed cautiously rather than shipping shit quickly, which reciprocates that… (3/4)

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Alex Hillman
@alexhillman.com

Totally agree! I think of the "just ship it" advice as best for the person who struggles to finish what they start, than the person who can ship but struggles with sales. IME it's hard for people to get good at shipping AND get good at shipping the right stuff at the same time.