Events Work. Especially Now. In a world of async everything, in-person time is more valuable than ever. We’re seeing a resurgence in technical events but not the vendor-heavy expos of the 2010s. 🧵 👇
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vermilioncliffs.substack.comWhere Technical Products Should Focus for Effective GTMPart 2 in The Golden Age of Devtools Meets the Rise of AI
Workshops > booths. Demos > decks. The best events feel like extensions of your product. Partner with tools your ICP already loves. Debugging tool + agent framework = a joint hack night that converts.
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And in 2025, event content is evergreen: • Record it • Transcribe it • Turn demos into tutorials One night can fuel weeks of marketing that doesn’t feel like marketing. Full post → vermilioncliffs.substack.com/p/where-tech...
vermilioncliffs.substack.comWhere Technical Products Should Focus for Effective GTMPart 2 in The Golden Age of Devtools Meets the Rise of AI