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"If I'd asked people what they wanted, they'd have said faster horses." This quote gets used to justify skipping user research. But the real problem is the question itself. "What do you want?" is terrible research.

Better questions: - What's frustrating about your current solution? - Tell me about the last time you struggled with this - What workarounds have you tried? You won't hear "faster horses." You'll hear real problems that point to actual solutions.

Good research doesn't ask people what to build. It uncovers what's broken. www.antonsten.com/articles/hen...

Agree with all of that and sometimes the user need is, in fact, a faster horse.