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Anton Sten
@antonsten.com

One of my readers asked me something I hadn't put into words yet: "How has design changed from showing what technology can do to actually serving individual needs?" Short answer: We've moved from "look what this can do" to "here's what this can do for you."

antonsten.comFrom powerful to personal: Where design is heading | Anton StenDesign has shifted from showcasing what technology can do to helping people get exactly what they need. Personalization is becoming the baseline, and AI is accelerating this shift toward hyper-customi...
Anton Sten
@antonsten.com

But the next phase? Tools that anticipate what you need before you've figured it out yourself. Wrote about personalization, and where design is heading: www.antonsten.com/articles/fro...

antonsten.comFrom powerful to personal: Where design is heading | Anton StenDesign has shifted from showcasing what technology can do to helping people get exactly what they need. Personalization is becoming the baseline, and AI is accelerating this shift toward hyper-customi...

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