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Anton Sten
@antonsten.com

It’s never been easier to launch a product. AI, no-code, tools everywhere. But the hard part hasn’t changed: Building something people actually want. That’s what my new book is about. Products People Actually Want — out now www.antonsten.com/books/produc...

antonsten.comProducts People Actually Want | Anton Sten – UX Lead & Product DesignerA Designer's Guide to Building Better. We're drowning in products nobody wants, built by people who never asked if they should.
Anton Sten
@antonsten.com

I didn’t write this book because I had all the answers. I wrote it because I kept seeing smart people build things no one needed. Products People Actually Want is about slowing down, asking better questions, and building with care. “A design mentor in book form.” — Maureen Herben

antonsten.comProducts People Actually Want | Anton Sten – UX Lead & Product DesignerA Designer's Guide to Building Better. We're drowning in products nobody wants, built by people who never asked if they should.

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Anton Sten
@antonsten.com

Most “user-centered” products forget the user. We design for personas. We optimize for metrics. We forget we’re building for real people. I wrote a book to help change that. “Captures what most design resources miss — the human relationships behind great products.” — Kevin Twohy

antonsten.comProducts People Actually Want | Anton Sten – UX Lead & Product DesignerA Designer's Guide to Building Better. We're drowning in products nobody wants, built by people who never asked if they should.