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The person you will be in 12 months depends on: - The content you consume - The posting schedule you follow - The people you surround yourself with - The engagement habits you cultivate - The conversations you participate in I'd add one more: The LinkedIn presence you build.

4 years ago, I had the expertise. I had the work ethic. I had the vision for my company. But I had no LinkedIn presence.

Which meant: - No inbound leads coming to me - No credibility in the market - No distribution for my ideas

Today, my LinkedIn presence is responsible for: • 80% of my new client opportunities • Partnerships I never could have cold-emailed my way into • A community who challenges me daily