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One of the hardest things to do is bring campaign-level communications to the work of governance, and snowstorms are notoriously one of the biggest litmus tests that less-engaged voters use to judge mayoral administrations. This is an excellent way to communicate.

Really fun & inventive video. Who’s making these I wonder? So good 👍🏽

I imagine the same team who made his campaign videos.

Yes. I was looking for a name(s) to follow.