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In tech it started in the 90s, but in the time of 'the inspiring' Steve Jobs and 'the serious' Bill Gates it was (a bit*) more supportable to see uncritical reports of their discourses. The current generation has the merit to show how bad this kind of journalism is applied to uninspiring liars.

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* I mean cultish reports of everything Jobs could say were tiring too, but he was usually just exagerating a bit the importance of real products, not announcing random things every couple weeks to seduce investors with no plan to do them.